Palm Springs Art Museum

The name, Palm Springs Art Museum, was changed to PAM, to give a more friendlier and neighborly image to the museum. The color of the logo reflects the changing colors of the desert sunlight found throughout the day. The three lines on each letter represents the three different venues the museum offers: the Anhamson Theatre, the Art Museum, and the Design and Architecture Center. People say that the museum is a gem found in the desert, like the desert flowers that bloom. To capture this beauty, additional graphic elements are introduced into the brand identity in order express the blooms found in the desert behind each letter.

Mentor: Brad Bartlet